Cookie Policy

Alarde , with registered address at C/Claudio Coello 91 28006, Madrid, Spain, as a data controller, uses cookies for the purpose of monitoring users’ (“Users”) browsing habits on this website (the “Website”), in accordance with the following policy.

What are cookies?

A cookie is a file that is downloaded onto the user’s computer/smartphone/tablet when he or she accesses certain websites. A cookie stores information about the user’s navigation of the website from those devices and allows that information to be recovered. For more information on cookies, visit the following link: www.allaboutcookies.org

Types of cookies used on this Website and data processing by the use of cookies

The Website only uses Google Analytics cookies, details of which are as follows:

Third party

Google, Inc. (“Google”), a Delaware corporation with its principal place of business at 1600 Amphitheatre Parkway, Mountain View, California, CA 94043 (United States).

Information collected by Google and information provided to UM

Google Analytics tracks web traffic from website users (including information regarding the times at which the website has been visited, whether the user has previously visited the website, which website has referred the user to the website concerned, IP address, etc.).

Google Analytics does not provide UM with the users’ actual IP address: it only provides statistical information concerning visits (users who have visited the site only once, the number of pages viewed, pages per visit, average duration of each visit, percentage of repeat visits, percentage of new visits, new users and repeat users, the frequency of visits and recent visits, whether there has been interaction with the content on the page, pages viewed), demographic data (language, country/territory, city), technology used (web browser, operating system, ISP, type of device), and source or medium.

Purpose

Google Analytics is a web analytics tool which allows website owners to analyse the degree to which users interact with the site. Clients of Google Analytics can consult various reports describing how users interact with their site with the aim of enhancing performance. Through this information, UM is able to analyse the user’s navigation of its Website. Google Analytics provides information about trends without identifying actual users.

Google Analytics is regulated by Google’s general terms of service, which are accessible at http://www.google.com/analytics/tos.html and by Google’s privacy policies, which can be accessed at http://www.google.com/intl/us/policies/privacy/ and http://www.google.com/policies/privacy/

The purpose of the data processing undertaken by Google is to analyse and measure data to provide services to its clients (e.g. analysis of data concerning visits to a website). You can find out more by clicking on the following link: https://support.google.com/analytics/answer/6004245?hl=en

Deactivation

Users may withdraw their consent to the use of cookies at any time by clicking on the ‘Reject’ button in the heading of this policy.

Alternatively, users may deactivate Google Analytics’ cookies as follows:

By using the opt-out browser add-on for Google Analytics, which is available at https://tools.google.com/dlpage/gaoptout?hl=en
By configuring their browser:
Google Chrome, at http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647
Internet Explorer, at https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox, at http://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari, at https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
The deactivation of Google Analytics’ cookies will not prevent the use of this Website.

Alarde is not able to control, and is not liable for, the content and accuracy of Google’s terms and conditions of use and its privacy policy, as referred to in this Cookie Policy.

Legal basis and retention period

The processing of a User’s personal data is necessary for the abovementioned purposes and the legal basis for such processing is the User’s consent, which he or she provides by clicking on the “Accept” button.

The personal data are retained for the period established by Google in its privacy policy.

Communications and international data transfers

The third-party cookies used on this Website belong to Google, which is located in the US (and therefore outside the European Economic Area (EEA)). Google is adhered to the EU-US Privacy Shield.

The data will not be communicated to third parties, except as set out in Google’s privacy policy mentioned above.

Rights of Users

Users may exercise their rights of access, to rectification, to erasure, to object, to data portability, to restriction of processing and the right not to be subject to automated individual decision-making, when applicable, as well as to withdraw their consent to the processing of data for which UM is the data controller. Users may do so by sending a written request to UM’s data protection officer at the following email address: info@alarde.law. Users must prove their identity when doing so. Users’ rights in relation to Google may be exercised in accordance with Google’s privacy policy.

In addition, Users have the right to address their requests to the competent data protection authority. In Spain, the competent authority is the Spanish Data Protection Agency (Agencia Española de Protección de Datos).